American influencer Alix Earle has invested in liposomal supplement brand Cymbiotika, following in the footsteps of personalities including Kendall Jenner, Hailey Bieber and Zac Efron.

A spokesperson for the brand commented 'Alix is honest about what her routine looks like day to day, and now she's an investor helping to shape where we go next... She's where wellness is going: personal, practical and built on things that genuinely work'.